An ag retail company executive says the industry is going through tremendous change and companies need to consider adapting business models and behaviors to deliver on customer needs.

Vice President of Ag Retail for Simplot Grower Solutions Troy Bolt tells Brownfield one of those areas is data management.

“We believe ag retailers have an opportunity to consolidate that data to then analyze and provide insights to make better agronomic decisions on the growers’ farms.”

He says as farms grow and consolidate, they need the same growth from ag retailers.

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