Two college students have developed a solution to help farmers control a common crop pest.

Aditya Prabhu says he and fellow University of Minnesota student James Duquette created Alure LLC because they recognized Japanese beetles are a problem throughout the Midwest.

“They actually feed on 300 different species of plants (that) includes a lot of the traditional agricultural plants that growers are tending to during the summer, but also gardeners too.”

He tells Brownfield most control methods are expensive and toxic, so Alure is taking a perimeter-based approach.

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