The head of the Indiana Beef Cattle Association says May Beef Month is an opportunity to promote Indiana beef and connect farmers with consumers. 

Brian Shuter says demand is crucial to producers’ bottom line.

“We think it’s critical to be able to educate consumers about beef, and the nutritious value of beef, why it’s important in their diet, and really focus on things that, as an individual producer, they can’t do themselves,” he said.

…