While only a small portion of soybeans grown in the U.S. enter the consumer market, the soybean checkoff believes it’s the largest component of the crop’s reputation and their recent consumer research study is finding positive results.
“The vast majority of consumers really had a very or somewhat positive view of American farmers who grow crops including soybeans.”
Mace Thornton with the United Soybean Board tells Brownfield 70 percent of the online respondents also said it’s somewhat/very important to purchase food made with U.S.-grown crops with 60 percent saying they view soybeans as healthy.
