The CEO of the Minnesota Soybean Research and Promotion Council says the Driving Soy campaign has been so successful it will probably return next year.
During Farmfest in southwest Minnesota Wednesday, Tom Slunecka told Brownfield the promotion connecting soy-based Goodyear tires with first responders is the culmination of an entire summer’s worth of work.
“Of course these tires are going to be available long into the future, and don’t be too surprised if we don’t bring the campaign back again next year because it’s one of the most popular things that we’ve done for several years.”
Through Checkoff support both nationally from the United Soybean Board and at the state level, he says more than 40 “soybean counties” in Minnesota have helped get the tires out to first responders in their areas.
