BASF is working to help farmers adapt to environmental and economic challenges.

Scott Kay is the vice president of U.S. crop protection.

“We believe farming is the biggest job on earth and farmers by nature have to adapt and adopt to all the various changes,” he says. “What BASF is trying to do is bridge the gap between farmers’ ability to adopt new things and have a high-confidence in doing so.”

BASF hosted a media tour Monday at its Seymour Research Farm.

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