Ag groups are hosting a pesticide messaging training next week to help farmers and retailers effectively communicate the benefits of crop protection tools.
KJ Johnson, President of the Illinois Fertilizer and Chemical Association tells Brownfield pesticides can be difficult to talk about with the general public.
“We will be perfecting those elevator speeches and thinking about how you talk with the general public for one or two minutes about how important crop protection products are going into the future.”
He says as pesticide regulations continue to get tighter, it’s important that everyone in the industry is confident in having these conversations with legislators as well.
