The Minnesota Beef Council is leveraging digital marketing to build demand.
CEO Kelly Schmidt says its an easy way to target consumers.
“Anytime that they are looking for beef recipes or knowledge about beef or questions about where their food comes from, we want to make sure we’re there in front of them giving them good, accurate facts and making sure they have resources back to our webpage or the “Beef, It’s What’s for Dinner” webpage.”
He tells Brownfield that national ad campaign continues to be very effective.
