A new marketing campaign by Burger King is drawing criticism from cattle producers.
The focus of the campaign is how Burger King plans to reduce
methane emissions from cows by adding lemon grass to their diets. It features a
video of young people singing about how methane emissions from cows are contributing
to climate change.
The National Cattlemen’s Beef Association says the BK campaign is “misleading” and “misrepresents basic bovine biology”.