The dairy industry continues to face negative perceptions.

During the Dairy Experience Forum, hosted virtually Wednesday by the American Dairy Association, a panel of consumers talked about environmental concerns related to dairy production.

“I think the way the animals are treated concerns me the most because from what I understand, they live in very close quarters. They kind of just grow up and live in their own feces.”

Another panelist said he tries to stay away from so-called “mass-produced, giant” dairy farms.

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