Bayer has launched a pilot Carbon Initiative program in
Brazil and the US that will reward farmers for generating carbon credits by
adopting carbon-smart practices. 

Brett Begemann, Bayer’s chief operating officer says this is an opportunity for farmers.  “We do that by creating a market for that carbon,” he says.  “In the near-term, that market could be us as Bayer because we have a sustainability commitment that we want to offset our carbon footprint as well. 

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