A direct-to-consumer marketer of meat says the idea for Rancher’s Prime came to him at a restaurant table. Co-founder and CEO Carl Ratner tells Brownfield he had a less than satisfying experience at one of his favorite restaurants.
“The lightbulb went off and I thought, ‘I’ve tried to order steaks online before and they were thin as paper and the quality wasn’t there,’” recalled Ratner, during an interview with Brownfield Ag News. “I went to Kansas and met with some of my ranching buddies and kind of formulated the idea.”
Rancher’s Prime now has producers in Texas and Kansas who will, after the first of the year, supply USDA Prime beef direct to consumers.
