Commentary.

Did the reaction to COVID-19 change the way you communicate? 

I have asked that question several times since March of 2020 when the world as we knew it rocked on its axis for a bit. Most of the farm broadcasters on my team from home offices and have for years, so there were no major shifts there. Although we were used to talking to farmers and newsmakers on the phone and through social platforms, we were not used to those being our only means by which to communicate with them.  We missed covering actual meetings (not the virtual ones) and visiting farmers on their farms.

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